The market for custom sportswear and team uniforms has significantly grown over the years, and in the US alone, the market was over $10 billion in 2019. Along with the rise in popularity of athleisure apparel, the marketplace has become increasingly competitive.
So, how can a business make the made-to-order business work while ensuring the design to production process is predictable and repeatable?
Nearly everything can be automated these days – from marketing emails to utility bill payments. For the custom sportswear industry, however, that can be challenging.
The basic workflow of working with a sales rep, sending in a design file, waiting for the design team to create a mock-up, approving the final draft, going into production, shipping, and finally receiving the product is time-consuming. And if a consumer can avoid this at all costs (or even at a premium), you can bet that they'll take that avenue. Consumers want things as quickly as an Amazon order can be delivered the next day.
That's why our mission was to create Custimoo, to help businesses make it easier for their consumers to design and order their custom team wear without jumping through so many hoops. In just a few short clicks, our platform takes users through the entire design, approval, and production process.
The global sportswear market is projected to grow from $170.94 billion in 2021 to $267.61 billion in 2028. That's staggering! Custimoo's design-to-manufacturing platform makes on-demand and custom sportswear manufacturing possible at price and turnaround points similar to traditional mass production.
Learn more about Custimoo's end-to-end software platform, specially built for the custom sportswear industry. Or, better yet, take our customizer for a test drive.